SMS Meggies go viral in Trinidad

My friend at Teleios told me about a new application his company had launched Friday called “Meggie Wars”, a system where you could send different “meggies” to friends via SMS.
What was interesting is that in the first half hour of launch my friend indicated they had already experienced 300 unique cell number signatures in use on the service.
When I met with friends later at least 10 of us spent a good 20 minutes playing with the service. Together my small band of friends probably generated over 500 messages on the system. To get started all you had to do was send “help” to 3643 from any BMobile mobile phone. It would then give you back a list of instructions on how to use the service which were quite easy to follow.

For now the service is free, but imagine such a system with similar volume and viral adoption and growth and which could have been generating revenue between 10c to $1.00 per message, either through caller costs or through text advertisements included with each message sent.

Now that they have started this fad and introduced a noticeable cross section of the local mobile community to the concept of SMS Application services, I would love to see if my friends at Teleios can take the concept mainstream and “Cross The Chasm” between early adopters and the mainstream users to take this from a “nice to have” to a “need to have” segment of the mobile market.

This, to me, is key to defining the great companies of the future from the good ones.